Google

Google operates services used daily by billions worldwide — from its search engine to Gmail, Google Docs, YouTube, and Android. By integrating Gemini, developed by its AI research arm Google DeepMind, into these platforms, users can access AI features natively within familiar services without installing a separate app.

Apart from the competition in standalone AI apps, Google greatest strength lies in its already-ubiquitous service infrastructure. On the enterprise side, it has secured 8 million paid licenses as of late 2025, and operates the Vertex AI platform for developers and businesses. Google core strategy is not just about model performance, but about how seamlessly AI can be woven into its existing platforms.