Meta

Meta (parent company of Facebook) operates social media platforms — Facebook, Instagram, WhatsApp, and Messenger — used daily by billions worldwide. Meta AI is built directly into the chat interfaces of these platforms, making AI accessible without installing a separate app.

At the same time, Meta pursues a strategy of releasing its Llama AI models for free. With over 650 million cumulative downloads, the Llama series has formed an open ecosystem where developers worldwide can use, modify, and build upon it for their own services. Meta dual strategy is defined by Meta AI for consumers and Llama for developers and startups.